Senior SEO Specialist (iGaming)
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Role in brief
This affiliate team seeks a Senior SEO Specialist to lead and execute SEO strategies for iGaming projects in Tier-1/Tier-2 markets. The role focuses on driving initial player deposits and achieving project self-sustainability through content, site structure, and link building.
About the role
This role is for a Senior SEO Specialist within an iGaming affiliate team that operates globally. The primary focus is on developing and implementing SEO strategies for specific geographic markets, particularly those in Tier-1 and Tier-2 categories. The specialist will be responsible for taking a project from its initial stages to achieving its first player deposits and ultimately making it self-sustainable.
The work involves a comprehensive approach to SEO, including managing content, optimizing site structure, and executing link-building initiatives. A key aspect of the role is continuous competitor analysis to identify new growth opportunities and refine strategies. The team provides the necessary infrastructure and budget to support scaling efforts.
Success in this position is measured by tangible business metrics, such as achieving initial player deposits (FTDs) and improving revenue per click (uEPC). The specialist is expected to not only understand these metrics but actively influence them through their strategic SEO work, demonstrating a direct impact on the project's financial performance.
The listed salary starts at $3,000 USD per month, with competitive compensation and regular reviews.
Skills that matter here
- SEO: This role requires developing and implementing comprehensive SEO strategies for iGaming affiliate projects in competitive Tier-1/Tier-2 markets.
- Content: The specialist will work with content to optimize website performance and attract target audiences.
- Site structure: Optimizing website architecture is a key responsibility to improve search engine visibility and user experience.
- Link building: Executing link building strategies is essential for improving domain authority and search rankings.
- FTD: Achieving first-time deposits is a critical business metric that this role directly influences through SEO efforts.
- uEPC: Understanding and managing the effective earnings per click is part of the business metrics this specialist will work with.
Who this role suits
- A self-starter who can take full ownership of projects from strategy development to implementation.
- Someone with a strong analytical mindset, capable of dissecting competitor strategies and identifying market opportunities.
- An individual who can translate SEO work into direct business outcomes, focusing on metrics like FTDs and uEPC.
- A pragmatic specialist familiar with advanced SEO tactics like drop domains and parasite SEO.
From the employer
What You Will Do
- Develop and implement an SEO strategy for a specific GEO (Tier-1/Tier-2)
- Achieve first FTDs
- Bring the project to self-sustainability
- Work with content, site structure, and link building
- Analyze competitors and identify growth opportunities
Our Expectations
- Proven SEO experience in competitive niches in Tier-1/Tier-2 markets
- Practical knowledge of current approaches: drop domains, parasite SEO, etc.
- Ability to build a strategy, break it down into tasks, and drive it to implementation
- Work with business metrics (uEPC, FTD, etc.) — not just understand, but manage and influence them
- Bonus: proficiency with AI tools and experience mentoring a team
What We Offer
- Remote-first format and flexible start of the workday
- Competitive salary with regular reviews
- Paid vacation and sick days
- Education compensation and referral program
- Team, infrastructure, and budgets for scaling
Questions about this role
What is the remote work policy for this role?
This position offers a remote-first format with a flexible start to the workday.
What level of experience is required for this position?
This is a senior-level role, requiring proven SEO experience in competitive niches within Tier-1/Tier-2 markets.
How will I be supported in this role?
The company provides a team, infrastructure, and budgets necessary for scaling projects, along with education compensation.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.