Senior CRM Specialist
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Role in brief
A Senior CRM Specialist is needed for a growing crypto casino project focused on an international market. This role involves developing CRM strategies and managing CRM flows, ideal for someone looking to influence product retention and grow into a leadership position.
About the role
The Senior CRM Specialist will play a crucial role in shaping the customer relationship management strategy for a rapidly growing crypto casino. This position involves overseeing multichannel communication strategies, from onboarding to VIP engagement, and requires strong writing skills to create promotional content in English.
In this role, you will manage the full setup of CRM flows using Smartico and analyze key metrics such as LTV and ARPU. You will also have the opportunity to directly influence product retention benchmarks and develop bonus mechanics, all while working closely with C-level executives and various departments.
Who this role suits
- A candidate who thrives in a startup environment and can work independently.
- Someone with strong analytical skills who is comfortable using data to drive decisions.
- An individual who is proactive in developing creative promotional strategies and content.
- A professional looking for growth opportunities and willing to take on responsibility.
From the employer
Your Responsibilities:
- Strategy and content - multichannel from onboarding to VIP (Email, Push, TG), independently writing promotional texts in English.
- Infrastructure - full setup and management of all CRM flows in Smartico.
- Analytics - LTV, ARPU, cohorts, and setting up automated reports in BI.
- Bonus economy - development and calculation of mechanics (free spins, cashback, missions).
- Direct influence on the product - achieving the Retention benchmark.
What You Will Get:
- Salary + KPI bonuses.
- Full autonomy and responsibility for the CRM project.
- Opportunity to build your team as the project scales.
- Strong resources - close interaction with Product, Marketing, and Tech.
Questions about this role
What is the remote policy?
This position is fully remote.
What is the seniority level of this role?
This is a senior-level position.
How can I apply for this position?
Details on how to apply are not provided in the input.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
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