SDR / Lead Generation Manager
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Role in brief
Influence Traffic Agency is hiring a junior SDR to manage lead generation, focusing on cold outreach and qualification for their iGaming sales team. This role suits someone with a background in iGaming lead generation or a related field, who understands key industry metrics.
About the role
This role involves generating and qualifying leads for an iGaming influence traffic agency. The primary tasks include cold outreach to potential partners and leads, building Ideal Customer Profiles (ICPs), and maintaining accurate databases. The successful candidate will be responsible for identifying contact information, initiating communication via email and LinkedIn, and managing outreach sequences to engage prospects.
A core part of the role is to qualify leads effectively before handing them over to the sales team. This requires a solid understanding of iGaming metrics such as FTD, CPA, LTV, and RD, to assess lead quality and focus on potential paying leads. The ability to craft concise, personalized messages is essential for initial contact and engagement.
Success in this position means consistently delivering high-quality, qualified leads to the sales department, directly contributing to the agency's growth. The role offers an opportunity for a junior professional to develop within the iGaming sales and business development sector, operating in a fully remote environment.
Skills that matter here
- Lead Generation: The role centers on generating new leads through various methods, including cold outreach and database management.
- LinkedIn Sales Navigator: This tool, or similar platforms like ZoomInfo or Apollo, will be used for contact parsing and identifying potential leads.
- FTD, CPA, LTV, RD: Understanding these iGaming metrics is crucial for qualifying leads and focusing on those with the highest potential value.
- Cold outreach: A primary responsibility involves initiating contact with partners and leads through email and LinkedIn.
- Database management: The role requires building and updating databases, including collecting and parsing contact information.
Who this role suits
- A person with at least six months of iGaming lead generation experience, or one year in a related niche.
- Someone who understands and can apply iGaming metrics like FTD, CPA, LTV, and RD to assess lead quality.
- An individual adept at crafting concise, personalized messages for initial outreach via email and LinkedIn.
- A self-starter comfortable with a fully remote work setup and managing their own outreach sequences.
From the employer
Responsibilities
- Cold outreach to partners and leads
- Building ICP, collecting and updating databases
- Contact parsing (LinkedIn, databases, email finds, parsers)
- Initial contact via email and LinkedIn
- Setting up and managing outreach sequences
- Qualifying leads and passing them to sales
- Working with iGaming metrics at the level of understanding lead quality
Requirements
- Experience in lead generation: at least 6 months in iGaming or 1 year in related niches
- Understanding of FTD, CPA, LTV, RD and focus on paying leads
- Ability to write short, personalized messages
- Experience with LinkedIn Sales Navigator / ZoomInfo / Apollo (or similar)
Conditions
- Fully remote format
- Schedule 5/2 with possible transition to 2/2 or 3/3
- Payment in USDT
- Opportunity for growth in sales / bizdev within the iGaming team
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, allowing the successful candidate to work from anywhere.
What level of seniority is this role?
This is a junior-level position within the sales department.
What specific skills are required for this role?
Candidates need experience in lead generation, an understanding of iGaming metrics like FTD, CPA, LTV, and RD, and familiarity with tools like LinkedIn Sales Navigator, ZoomInfo, or Apollo.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.