Retention Manager

Remote $2k+ middle 1 month ago full-time quality 7/10

Develop and implement deeply segmented player retention strategies (Tier 1 countries);
Work with player behavioral analytics: triggers, LTV, churn rate, session depth, cohort;
Create automated multichannel communications (email, push, SMS, in-app);
Build personalized bonus mechanics (e.g., by VIP level, game profile, funnel);
Use A/B/n testing to optimize chains;
Analyze campaign effectiveness, forecast ROI, track CPL, RPR, Retention Rate;

2+ years of experience in retention/CRM marketing for online casinos focusing on Tier-1 audience;
Proficient in Customer.io (mandatory requirement);
Deep understanding of player lifecycle, VIP segmentation, reactivation, and trigger scenarios;
Ability to build Customer Journey at all stages (from first deposit to reactivation of churned players);
Experience with metrics: ARPPU, DAU, LTV, churn rate, conversion to deposit;
Ability to write specifications for bonus offers and communications;

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