Retention Manager

About the role

This Retention Manager role focuses on developing and executing player retention strategies specifically for Tier 1 iGaming markets. The work involves deep segmentation of player behavior, creating automated multi-channel communications across email, push, SMS, and in-app, and designing personalized bonus mechanics based on player profiles and VIP levels. The goal is to optimize player engagement and lifetime value.

The position requires a strong analytical approach, utilizing A/B/n testing to refine campaign effectiveness. Success in this role means forecasting ROI accurately, tracking key metrics such as CPL, RPR, and Retention Rate, and continuously improving player journeys from initial deposit through to reactivation. The company provides its own platform, offering freedom to experiment with tools and strategies.

Working within a product company that builds its own gaming platform, the Retention Manager will apply their expertise to both DevCasi's proprietary brands and client projects. This offers a broad scope for impact, with the opportunity to influence retention across various iGaming ventures. The company emphasizes a data-driven approach, providing budget and autonomy for testing new ideas.

The listed minimum salary for this role is $2,000 USD per month.

Skills that matter here

• Customer.io: This tool is a mandatory requirement for building and automating multi-channel communications and customer journeys.
• player behavioral analytics: The role requires analyzing triggers, LTV, churn rate, session depth, and cohort data to inform retention strategies.
• A/B/n testing: This skill is used to optimize communication chains and bonus mechanics for improved performance.
• ROI: The Retention Manager will forecast and analyze the return on investment for retention campaigns.
• VIP segmentation: This is crucial for developing personalized bonus mechanics and tailored communication strategies.
• Customer Journey: The role involves building and optimizing the entire player journey from first deposit to reactivation.

Who this role suits

• A data-driven marketer with a strong background in CRM for online casinos, specifically targeting Tier 1 audiences.
• Someone who thrives on analyzing player behavior, segmenting audiences, and designing personalized retention campaigns.
• An individual comfortable with A/B testing and continuously optimizing strategies based on performance metrics.
• A professional seeking autonomy to experiment and influence retention strategies within a product-focused iGaming environment.

From the employer

• Develop and implement deeply segmented player retention strategies (Tier 1 countries);
• Work with player behavioral analytics: triggers, LTV, churn rate, session depth, cohort;
• Create automated multichannel communications (email, push, SMS, in-app);
• Build personalized bonus mechanics (e.g., by VIP level, game profile, funnel);
• Use A/B/n testing to optimize chains;
• Analyze campaign effectiveness, forecast ROI, track CPL, RPR, Retention Rate;

• 2+ years of experience in retention/CRM marketing for online casinos focusing on Tier-1 audience;
• Proficient in Customer.io (mandatory requirement);
• Deep understanding of player lifecycle, VIP segmentation, reactivation, and trigger scenarios;
• Ability to build Customer Journey at all stages (from first deposit to reactivation of churned players);
• Experience with metrics: ARPPU, DAU, LTV, churn rate, conversion to deposit;
• Ability to write specifications for bonus offers and communications;

• Work with Tier-1 players (AU, EU, etc.);
• Own platform, no limitations on tools;
• Budget and freedom for experiments;
• Opportunity for rapid career growth.