Media Buyer (Facebook)
Role in brief
International iGaming Holding seeks a Media Buyer specializing in Facebook Ads to enhance user acquisition efforts. Candidates with experience in managing large budgets and proven results in traffic analysis should apply.
About the role
In this role, you will manage Facebook advertising campaigns aimed at driving user acquisition for various brands under the International iGaming Holding umbrella. Your focus will be on scaling successful campaigns while analyzing traffic efficiency to optimize results.
You will collaborate closely with the design team to ensure the quality of creatives and maintain daily reporting on key performance metrics. This position requires a proactive approach to testing new strategies and a strong understanding of Tier 1 and Tier 2 markets, particularly in countries like Portugal, Poland, Austria, and Ireland.
Skills that matter here
- Facebook Ads: You will launch and manage advertising campaigns on Facebook to drive user acquisition.
- traffic analysis: Analyzing traffic efficiency will be crucial for optimizing your advertising strategies.
- spy services: Experience with spy services will help you generate new hypotheses for traffic improvement.
- automation tools: Utilizing automation tools will streamline your campaign management and reporting processes.
Who this role suits
- You have a strong background in digital marketing, particularly in user acquisition.
- You thrive in a collaborative environment and enjoy working closely with creative teams.
- You are data-driven and adept at analyzing performance metrics to inform your strategies.
- You are comfortable managing large budgets and have a track record of achieving high ROAS.
From the employer
- Launch and manage advertising campaigns in FB Ads.
- Scale successful combinations and deeply analyze traffic efficiency.
- Generate hypotheses: seek new approaches and solutions for traffic.
- Set clear tasks for designers (static + motion) and control the quality of creatives.
- Maintain daily reporting and monitor key metrics.
- Experience in GEO: Confident work with Tier 1/2. Priority: Portugal, Poland, Austria, Ireland.
- Results: Relevant cases with confirmed ROAS of 80% within 45 days.
- Tools: Ability to work with spy services and automation tools (Dolphin Cloud, MetricFlow, Pipeboard).
- Specifics: Experience in traffic for offline casinos.
- Teamwork: Active interaction with the team lead and creative team.
- Fully remote work format (Remote Worldwide).
- Work with large, well-known brands.
- Flexible budgets for tests and minimal bureaucracy.
Questions about this role
Is this position remote?
Yes, this role is fully remote and open to candidates worldwide.
What level of experience is required?
The job description does not specify a seniority level, but relevant experience in media buying and traffic analysis is essential.
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