Influencer Marketing Manager

About the role

This position involves managing influencer marketing campaigns specifically for iGaming clients. The core responsibility is to identify suitable influencers on platforms like Instagram, YouTube, and Twitch, and then facilitate advertising integrations. This includes initial outreach, participating in negotiations regarding terms and costs, and overseeing the placement of content from approval through to publication.

A key aspect of the role is ensuring the effectiveness of these advertising efforts. The manager will be responsible for tracking the results of integrations, analyzing key performance metrics such as CPA, ROI, and FTD, and maintaining detailed records of all campaigns and placements. This focus on measurable outcomes helps clients achieve their business objectives within the iGaming landscape.

The role operates within a fully remote setup, offering a flexible schedule. It is suited for an individual who can organize their work independently and is quick to adapt to new tasks. This agency is in a growth phase, providing an opportunity for the manager to develop alongside the company while working on international iGaming projects.

Skills that matter here

• Experience in iGaming: This role requires prior experience in the iGaming industry to understand its unique market dynamics and regulatory environment.
• Understanding of key marketing metrics: CPA, ROI, FTD: The manager will analyze these metrics to track the effectiveness of influencer campaigns and demonstrate their business impact.
• Business correspondence and negotiation skills: These skills are essential for communicating with influencers and negotiating terms for advertising integrations.
• Ability to organize your work independently: Given the remote nature of the role, the manager must be self-sufficient in managing tasks and campaigns.
• Quick to learn new tasks and processes: The role requires adaptability to evolving platforms and client needs within the fast-paced iGaming marketing sector.

Who this role suits

• You have a background in iGaming and understand how performance marketing metrics like CPA and FTD apply to the sector.
• You are comfortable initiating contact with content creators and negotiating commercial terms.
• You are a self-starter who can manage multiple campaigns and track their performance without constant oversight.
• You thrive in a remote work environment and can adapt quickly to new challenges and platforms.

From the employer

• Search and select influencers for advertising integrations;
• Conduct initial communication and outreach with bloggers;
• Participate in negotiations regarding costs, formats, and terms of cooperation;
• Coordinate placements from approval to publication;
• Track integration results and analyze key metrics;
• Keep records of advertising campaigns and placements.

• Experience in iGaming;
• Understanding of key marketing metrics: CPA, ROI, FTD;
• Business correspondence and negotiation skills;
• Ability to organize your work independently;
• Quick to learn new tasks and processes.

• Fully remote work;
• Flexible schedule;
• Fixed salary;
• Opportunity to grow with the agency during the scaling phase;
• Work with international iGaming projects.