Influencer Marketing Manager
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Role in brief
This B2B iGaming game provider seeks an Influencer Marketing Manager to establish and grow its global influencer program. The role involves identifying and partnering with international influencers and managing campaigns from start to finish. Candidates with iGaming experience and a track record of building influencer functions are ideal.
About the role
This role focuses on creating and implementing an influencer marketing strategy for a B2B iGaming game provider. The core responsibility is to identify, engage, and manage relationships with international influencers, content creators, and celebrities. This involves end-to-end campaign management, from initial negotiations to detailed performance analysis, with a strong emphasis on scaling successful initiatives.
The position requires a candidate who can independently launch and manage influencer campaigns. Success in this role means not only securing partnerships but also leveraging data to optimize and expand the program's reach and effectiveness. Collaboration with internal Design and Legal teams is essential to ensure campaigns align with brand guidelines and regulatory requirements.
The ideal candidate will build the influencer marketing function from the ground up, establishing processes and best practices. This involves a strategic approach to influencer selection and campaign execution, ensuring that all efforts contribute to the provider's global marketing objectives and enhance its presence within the iGaming sector.
Skills that matter here
- iGaming industry experience: This role requires prior experience in the iGaming sector to navigate its unique landscape and regulatory environment effectively.
- launching influencer campaigns independently: The manager will be responsible for initiating and running influencer campaigns without direct supervision, demonstrating self-sufficiency.
- working with international influencers and celebrities: The role involves identifying and collaborating with a diverse range of global talent to promote the game provider's offerings.
- negotiation skills: Strong negotiation abilities are crucial for securing favorable terms with influencers and managing campaign budgets.
- analytical skills: The manager will use analytical skills to assess campaign performance, identify trends, and scale successful initiatives based on data.
Who this role suits
- A self-starter who thrives on building new functions and processes from scratch.
- Someone with a strategic mindset who can identify and cultivate relationships with diverse international talent.
- A data-driven individual who uses performance metrics to optimize and scale marketing efforts.
- A professional who can navigate the specific demands and nuances of the iGaming industry.
From the employer
What You’ll Do
- Build and execute the influencer marketing strategy.
- Identify and partner with international influencers, creators, and celebrities.
- Manage campaigns end-to-end, from negotiations to performance analysis.
- Scale successful initiatives based on data.
- Collaborate closely with Design and Legal teams.
What We’re Looking For
- Proven experience in the iGaming industry (required).
- Experience launching influencer campaigns independently.
- Strong background working with international influencers and celebrities.
- Ability to build and lead a function from the ground up.
- Excellent negotiation and analytical skills.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position.
What level of experience is required for this position?
The role requires proven experience in the iGaming industry and a strong background in launching and managing influencer campaigns independently, including working with international influencers and celebrities.
How do I apply for this role?
The application process is not detailed in the provided job description, but interested candidates should typically look for an application link or contact information on the company's website.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
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