Head of User Acquisition
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Role in brief
Wallet is seeking a Head of User Acquisition to lead paid acquisition strategies across multiple platforms. Ideal candidates have experience in user acquisition for crypto or iGaming and can manage significant budgets.
About the role
In this role, you will be responsible for developing and executing the paid acquisition strategy for wallet, utilizing various advertising platforms, mobile networks, and affiliate partnerships. Your focus will be on optimizing budget allocation and ensuring that all campaigns are data-driven.
You will work closely with the product team to define effective promotions and incentives, tailoring offers to specific market segments. Your ability to manage agencies and contractors will be crucial, as you will set quality standards and replace underperforming partners to ensure success.
Skills that matter here
- User Acquisition: This role requires hands-on experience in acquiring users, particularly in the crypto or iGaming sectors.
- Budget Management: You will manage multi-million dollar annual budgets, making data-driven decisions on spending.
Who this role suits
- A candidate with a strong background in user acquisition, particularly in crypto or iGaming.
- Someone who is data-driven and comfortable making budget decisions based on analytics.
- An effective communicator who can work collaboratively with product teams and external partners.
- A strategic thinker who can define and measure the success of marketing campaigns.
From the employer
- Own the paid acquisition strategy and budget across ad platforms, mobile and crypto ad networks, affiliate and CPA.
- Select, onboard, and manage agencies and contractors. Set the brief, the quality bar, and the commercial terms. Replace partners who do not perform.
- Define the product promotions and incentives that go into advertising: which offer, for which segment, in which market. Work with the product team to ship them and measure the lift.
- Make budget decisions from data, not from intuition. Define which events and metrics need tracking, set the requirements for our analysts, and run structured experiments to prove a channel actually adds users instead of taking credit for them.
- Hands-on experience acquiring users for crypto, trading, iGaming, or similar products, including buying under platform restrictions where standard fintech playbooks do not apply.
- Track record managing multi-million USD annual paid budgets, accountable for the outcome and not only for the spend.
Questions about this role
Is this position remote?
Yes, this role is fully remote.
What level of experience is required?
The position is for a head-level role, indicating significant experience is expected.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.