Head of Retention (LATAM)
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Role in brief
iGaming Product is looking for a Head of Retention to develop and implement strategies for user retention in the LATAM market. Ideal candidates will have experience in retention roles within iGaming and a strong understanding of loyalty systems.
About the role
This role focuses on creating a robust retention strategy tailored for the Latin American markets. The Head of Retention will be responsible for reducing churn and optimizing key performance metrics through data-driven decisions and user behavior analysis.
The position involves building and managing a team dedicated to enhancing customer loyalty programs and optimizing omnichannel communications. Success in this role is measured by the effectiveness of retention strategies and the overall growth in user engagement.
Skills that matter here
- Retention Strategy: This role requires developing and implementing retention strategies to reduce churn.
- CRM Optimization: The Head of Retention will optimize CRM communications and lifecycle campaigns.
- Loyalty Systems: Experience with loyalty programs is essential for enhancing customer retention.
Who this role suits
- A candidate with extensive experience in retention roles within the iGaming sector.
- Someone who can demonstrate proven results through metrics and case studies.
- A professional familiar with the LATAM market and customer behavior.
- An individual who thrives in a remote work environment and values decision-making freedom.
From the employer
Responsibilities
- Develop Retention Strategy: create and implement user retention strategies, reduce churn, and control key metrics.
- Work with Customer Segments: analyze user behavior, segment the database, identify growth points, and make data-driven decisions.
- Optimize CRM and Communication: build and optimize omnichannel communications, optimize trigger and lifecycle campaigns, personalize customer segments.
- Work with Loyalty System: develop and enhance loyalty programs and bonus mechanics focused on retention.
- Team Strategy: build and manage a team, set tasks, and monitor effectiveness.
Requirements
- Experience as Head/Lead of Retention in iGaming.
- Proven results and case studies (numbers, metrics are crucial).
- Deep understanding of retention mechanics and loyalty systems.
- Experience working in the LATAM market.
- Spanish B2/C1 is a significant plus.
Conditions
- 100% remote, full-time.
- Competitive salary.
- Freedom of decision-making.
- Career growth and development.
- Comfortable atmosphere, strong team.
Questions about this role
Is this position remote?
Yes, this role is 100% remote.
What level of experience is required?
Candidates should have experience as Head or Lead of Retention in iGaming.
What language skills are preferred?
Spanish at B2/C1 level is a significant plus for this position.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.