Head of Creative Production (iGaming / Crypto)

About the role

This Head of Creative Production role involves overseeing all creative output for Rich Mind's iGaming and crypto ventures. The core responsibility is to audit and restructure existing creative processes, ensuring they are efficient and scalable. The successful candidate will build a robust system for producing and testing creatives, directly impacting the effectiveness of performance marketing campaigns.

A key aspect of the role is team leadership and development. The Head of Creative Production will manage a team of at least 10 specialists, fostering a collaborative environment. Success in this position means aligning all creative efforts with business metrics, ensuring that the creative strategy directly contributes to the company's traffic arbitrage goals. Collaboration with the media buying team is central to this alignment.

Rich Mind operates in the traffic arbitrage space, focusing on efficiency and results within iGaming and crypto. This role is instrumental in driving those results through innovative and data-driven creative strategies. The company emphasizes full resource support for new ideas and hypotheses, indicating a culture that values experimentation and optimization in creative production.

Skills that matter here

• Creative Director / Head of Creative experience: This role requires prior leadership experience in creative departments, specifically for at least two years.
• Production experience for Facebook Ads: The role demands at least two years of experience in creating and managing ad creatives specifically for Facebook's platform.
• Performance marketing or arbitrage: A minimum of five years in performance marketing or traffic arbitrage is necessary to understand the business context of creative output.
• Implementing AI in creative processes: Experience with integrating artificial intelligence into creative workflows is a specific requirement for this position.
• Team management experience: The role involves managing a team of at least 10 people, requiring proven leadership and development skills.
• Building and optimizing processes: The candidate must demonstrate an ability to establish and refine operational processes within a creative production environment.

Who this role suits

• A leader who can audit current creative operations and implement structured, data-driven production and testing systems.
• Someone with a strong background in performance marketing, capable of aligning creative output directly with business metrics.
• An individual experienced in managing and developing creative teams, fostering collaboration and efficiency.
• A professional who has successfully integrated AI into creative workflows and is comfortable with continuous optimization.

From the employer

• Audit and restructure creative processes
• Manage and develop the team
• Build a production and testing system for creatives
• Align creatives with business metrics
• Develop and implement creative strategy
• Collaborate with the media buying team

• Experience as a Creative Director / Head of Creative for at least 2 years
• Production experience for Facebook Ads for at least 2 years
• 5+ years in performance marketing or arbitrage
• Experience implementing AI in creative processes
• Team management experience of at least 10 people
• Skills in building and optimizing processes

• High income (negotiable)
• Work with experts in arbitrage, analytics, and design
• Full resource support for ideas and hypotheses
• Comfortable working atmosphere
• 5/2 schedule, fully remote