CPO / Head of Product (New GEO Launch)
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Role in brief
This C-level role leads the product strategy and execution for a new iGaming or affiliate marketing venture, building a product and team from the ground up for a new geographic market. Ideal for an experienced product leader with a track record of new market launches.
About the role
This position is for a CPO or Head of Product within an international group active in IT development, affiliate marketing, payment solutions, and product platforms. The core responsibility is to establish a new product and all its associated functions from scratch for a new geographical launch. This involves defining the overall product strategy and ensuring its successful implementation.
The role requires leadership over cross-functional teams, including development, marketing, and analytics, to build the product. A key part of the remit is to hire specialists, develop product functions, and establish robust internal processes. The CPO will manage the product roadmap, prioritize the backlog, and control timelines and quality, while also ensuring the technical stability of the product through monitoring and fault tolerance.
Success in this role will be measured by the ability to define and control product KPIs, analyze user behavior to enhance customer experience, and deliver regular reports and strategic presentations to top management. The individual will be responsible for the entire product lifecycle in the new market, from initial concept to ongoing optimization and performance.
Skills that matter here
- iGaming: Experience in iGaming is relevant for understanding the specific market dynamics and regulatory landscape of the new GEO launch.
- affiliate marketing: Knowledge of affiliate marketing will be crucial given the company's existing operations and the potential integration with the new product.
- UX: A deep understanding of UX is required to design user-centric products and improve customer experience in the new market.
- product analytics: This role will use product analytics to define KPIs, analyze user behavior, and make data-driven decisions for product improvement.
- CLTV: Understanding CLTV is essential for budgeting, financial planning, and optimizing the product's long-term profitability.
- retention: Experience with retention metrics will inform strategies to keep users engaged and improve the product's overall success in the new GEO.
Who this role suits
- A leader who thrives on building from the ground up, with a clear vision for product development in new markets.
- Someone who is data-driven and uses metrics like CLTV and retention to guide strategic decisions and product improvements.
- An individual with strong leadership capabilities, able to build and manage diverse cross-functional teams effectively.
- A product professional with systematic thinking, capable of establishing robust processes and interdepartmental interactions.
From the employer
- Develop and implement product strategy from scratch.
- Launch product in a new GEO.
- Build and manage a strong product team.
- Lead cross-functional teams (dev, marketing, analytics).
- Hire key specialists and develop product functions.
- Prioritize backlog, manage roadmap, control timelines and quality.
- Establish effective internal processes and interdepartmental interactions.
- Control technical stability of the product (monitoring, alerting, fault tolerance).
- Define and control product KPIs.
- Analyze user behavior and improve customer experience.
- Regular reporting and strategy presentation to top management.
- Experience as CPO / Head of Product in iGaming, affiliate marketing, or high-load digital projects.
- Proven experience launching products from scratch.
- Strong leadership skills and team-building experience.
- Deep understanding of UX, product analytics, and user scenarios.
- Experience managing cross-functional delivery models.
- Understanding of product metrics: CLTV, retention, NPS, unit economics.
- Experience in budgeting and financial planning for products.
- Systematic thinking and data-driven decision-making.
- Fluent English.
- Fully remote format (relocation to Cyprus or Warsaw possible).
- Company provides work equipment.
- Compensation range discussed individually.
- Strategic role with the opportunity to build a product and team from scratch in a new GEO.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position, though relocation to Cyprus or Warsaw is an option if desired.
What level of seniority is expected for this position?
This is a C-level role, requiring significant leadership and strategic experience.
What kind of experience is required for this role?
Candidates should have prior CPO or Head of Product experience in iGaming, affiliate marketing, or high-load digital projects, with proven success launching products from scratch.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.