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Role in brief
Megapari, an iGaming operator, seeks a Content Manager to produce promotional content for CRM channels and oversee localization in multiple languages, using A/B testing to optimize performance. Candidates need at least one year of gambling/betting experience.
About the role
This role focuses on creating and managing promotional content for Megapari's CRM channels, including email, push notifications, and SMS. The Content Manager will develop materials for promotions, tournaments, and bonuses, ensuring they are engaging and effectively localized across more than five languages. This involves coordinating with designers for visual assets like banners and layouts.
A key aspect of the position is maintaining a content plan for both regular and special marketing campaigns. The manager will monitor industry trends and analyze audience interests specific to different geographical regions. Success in this role is measured by the ability to conduct A/B tests on content hypotheses, aiming to improve critical metrics such as Open Rate, CTR, and Event Promo Engagement Rate.
The ideal candidate will bring a background in the gambling or betting sector, demonstrating an understanding of how content drives player engagement and retention. They will be responsible for the entire content lifecycle from creation to localization and performance analysis, contributing directly to the effectiveness of Megapari's player communication strategies.
Skills that matter here
- gambling/betting experience: At least one year of experience in the iGaming industry is mandatory for understanding player behavior and regulatory nuances.
- English level from B2: Proficiency in English is required for content creation and managing localization efforts across various languages.
- Open Rate: Understanding this metric is crucial for evaluating the effectiveness of email and push notification campaigns.
- CTR: Knowledge of Click-Through Rate helps in assessing content appeal and driving traffic to promotions.
- Event Promo Engagement Rate: This metric is important for measuring how effectively promotional content engages players with specific events or bonuses.
- email platforms: The role requires the ability to work with email platforms for content deployment and campaign management.
Who this role suits
- A content professional with a background in iGaming who is adept at crafting promotional messages for player retention.
- Someone who thrives on optimizing content performance through data analysis and A/B testing.
- An organized individual capable of managing content plans and coordinating localization efforts across multiple languages.
- A detail-oriented person who can effectively brief designers for visual assets.
From the employer
- Create content for Email, Push, SMS (promotions, tournaments, bonuses);
- Control content localization in 5+ languages;
- Set tasks for designers (banners, layouts, gifs);
- Maintain content plan for regular and special mailings;
- Monitor trends and analyze audience interests by GEO;
- Conduct A/B tests of hypotheses to grow key metrics.
- At least 1 year of experience in gambling/betting (mandatory);
- English level from B2;
- Understanding of metrics: Open Rate, CTR, Event Promo Engagement Rate;
- Ability to work with email platforms and Figma/PS (at the level of technical specifications).
- Remote work format;
- Schedule 5/2 with flexible start;
- Fixed salary and progressive bonus system;
- Corporate English courses.
Questions about this role
What is the remote work policy for this role?
This position is fully remote, offering a 5/2 schedule with flexible start times.
What level of experience is required?
Candidates must have at least one year of experience in the gambling or betting industry.
How do I apply?
The application process is not detailed in the provided information, but interested candidates should likely look for an application link on Megapari's career page or the platform where this job was posted.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.