B2B Lead Generation Specialist / B2B Outreach Specialist
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Role in brief
This payment provider aggregator seeks a B2B Lead Generation Specialist to manage outreach campaigns and database segmentation. The role focuses on acquiring new clients across iGaming, e-commerce, and SaaS, requiring a candidate with proven B2B lead generation experience and familiarity with the payment market.
About the role
This role involves developing and executing lead generation strategies for an international payment provider aggregator. The specialist will be responsible for identifying, segmenting, and verifying potential client databases, then initiating personalized cold outreach campaigns. Success in this position means consistently delivering qualified leads that contribute to the company's client acquisition goals across various sectors including iGaming, e-commerce, and SaaS.
The specialist will set up and manage automated mailing sequences and engage with professional online communities to nurture leads. A key part of the role is preparing audiences for retargeting efforts. This position requires a data-driven approach, involving regular analysis of outreach metrics, A/B testing of campaigns, and reporting on performance to optimize lead generation funnels.
Working closely with the sales and marketing teams, the B2B Lead Generation Specialist will contribute to the overall growth strategy. The company provides a budget for necessary tools and databases, enabling the specialist to leverage a range of technologies for efficient lead collection, outreach, and verification. A strong understanding of the payment market, including PSPs and alternative payment methods, is essential for targeting relevant businesses effectively.
Skills that matter here
- Instantly.ai: This tool will be used for setting up and managing automated cold outreach campaigns.
- Apollo: The specialist will leverage Apollo for identifying and collecting potential client contact information.
- NeverBounce: This skill is crucial for verifying email addresses to ensure high deliverability rates for outreach campaigns.
- Pipedrive: The role involves using Pipedrive for CRM to track and manage lead interactions and progress.
- Make: This platform will be utilized for automating workflows and integrating various lead generation tools.
- GPT: Generative AI tools like GPT will assist in crafting personalized and effective outreach messages.
Who this role suits
- A candidate with a strong background in B2B lead generation, particularly within fintech, payments, or SaaS.
- Someone who is analytical and enjoys optimizing campaigns through A/B testing and metric analysis.
- An individual who is proactive in engaging with online communities to warm up potential leads.
- A self-starter comfortable with managing multiple outreach tools and databases to achieve lead generation targets.
From the employer
- Collect and segment potential client databases
- Conduct personalized cold outreach with multi-step follow-up sequences
- Set up and manage automated mailings
- Participate in professional communities to warm up the audience
- Prepare audiences for retargeting
- Analyze metrics, conduct A/B tests, and provide regular reports
- 2+ years of experience in B2B lead generation with proven cases
- Practical outreach experience (Facebook / Reddit / Threads)
- Ability to collect, segment, and verify databases
- Understanding of the payment market (PSP, acquiring, alternative payment methods)
- Experience in fintech / payments / SaaS
- Full-time, remote
- Fixed salary + bonus (negotiable)
- Budget for tools and databases
- Work with sales and marketing teams
Questions about this role
What is the remote work policy for this position?
This is a full-time, remote position.
What level of seniority is expected for this role?
This is a middle-seniority role.
What key skills are required for this position?
Candidates need at least 2 years of B2B lead generation experience, practical outreach experience on platforms like Facebook or Reddit, and an understanding of the payment market.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.