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Role in brief
GloryTech, a digital technology group, seeks an ASO Media Buyer to manage and scale ASO traffic for their Android iGaming applications. This role is for a mid-level professional with a background in ASO for competitive verticals, focusing on performance analysis and hypothesis testing.
About the role
This role involves purchasing and scaling ASO (App Store Optimization) traffic specifically for Android applications. The ASO Media Buyer will be responsible for identifying and testing new promotional strategies, analyzing the effectiveness of these efforts through key metrics like conversion rate (CR) and cost per install (CPI), and managing campaigns across Google Play and other Android app stores.
The position requires close collaboration with designers, developers, and the existing ASO team to launch new tests and initiatives. A key part of the job is competitor analysis to find new scaling opportunities, ensuring traffic quality, and optimizing advertising campaign effectiveness. The role also includes maintaining reporting and proposing new developments for the ASO strategy.
Success in this role means consistently scaling ASO traffic for Android apps, demonstrating strong analytical skills to interpret performance data, and effectively testing hypotheses to improve app visibility and user acquisition. The ideal candidate will be independent, proactive, and focused on delivering measurable results in a competitive iGaming environment.
Skills that matter here
- ASO Buyer / ASO Specialist: This role requires at least one year of experience in App Store Optimization, specifically for Android applications, focusing on media buying strategies.
- iGaming, Gambling, Betting, Binary Options, Sweepstakes: The candidate must have prior experience within these highly competitive iGaming verticals to understand the specific market dynamics for app promotion.
- Google Play: A strong understanding of app promotion principles within the Google Play ecosystem is essential for managing and optimizing campaigns.
- Android applications: The role specifically targets ASO for Android apps, requiring familiarity with their unique promotion challenges in competitive markets.
- Data analysis: The ASO Media Buyer will use data analysis skills to evaluate app effectiveness, interpret product metrics, and make informed decisions on campaign performance.
- Hypotheses testing: The ability to quickly test and validate new promotional ideas and approaches is crucial for optimizing ASO strategies and achieving scale.
Who this role suits
- A person with a proven track record in ASO for Android apps within competitive iGaming or similar verticals.
- Someone who is data-driven, enjoys analyzing performance metrics, and can translate insights into actionable strategies.
- An individual who thrives in an autonomous role, takes initiative, and is results-oriented in their approach to scaling traffic.
- A collaborative team member who can work effectively with cross-functional teams like designers and developers.
From the employer
- Purchase and scale ASO traffic for Android applications;
- Search and test new combinations, hypotheses, and promotion approaches;
- Analyze app effectiveness and key metrics (CR, CPI, Install Rate, etc.);
- Work with Google Play and alternative Android stores;
- Collaborate with designers, developers, and the ASO team to launch new tests;
- Analyze competitors and seek scaling opportunities;
- Control traffic quality and advertising campaign effectiveness;
- Maintain reporting and propose initiatives for the development of the direction.
- Experience as an ASO Buyer / ASO Specialist in Android for at least 1 year;
- Experience in iGaming, Gambling, Betting, Binary Options, Sweepstakes;
- Understanding of app promotion principles in Google Play;
- Experience with Android applications in highly competitive verticals;
- Data analysis skills and working with product metrics;
- Ability to quickly test hypotheses and make decisions based on results;
- Independence, initiative, and results-oriented.
- Remote work format from anywhere in the world;
- Flexible start of the workday and convenient schedule;
- Great experience in one of the most qualified iGaming teams;
- Friendly communication culture, great product, and transparency of processes.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, allowing the successful candidate to work from anywhere in the world with a flexible start to the workday.
What level of seniority is expected for this role?
This position is designated for a middle-seniority professional, requiring at least one year of relevant experience as an ASO Buyer or Specialist.
What kind of experience is required?
Candidates need at least one year of experience as an ASO Buyer or Specialist for Android, specifically within iGaming, Gambling, Betting, Binary Options, or Sweepstakes verticals, along with strong data analysis skills.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.