SEO Specialist
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Role in brief
This remote SEO Specialist role at an online casino operator focuses on building and executing SEO strategies for the LATAM market, with future expansion to other regions. Candidates with iGaming or affiliate SEO experience and proficiency in key SEO tools should apply.
About the role
This position is for an SEO Specialist to develop and implement search engine optimization strategies specifically for the Latin American market, targeting casino niches. The role involves creating an SEO strategy from the ground up, conducting technical audits, and working with developers to implement necessary changes. The specialist will also be responsible for formulating semantic cores for various casino game types and payment methods.
A core part of the role involves managing SEO content production, which includes creating briefs for copywriters, editing, and publishing. The specialist will also build and manage link-building initiatives through outreach, guest posts, and partnerships with affiliate resources. This role requires continuous monitoring of search rankings, traffic, and competitor activities, with regular reporting on key performance indicators.
The successful candidate will work autonomously, shaping their own SEO approach for the LATAM region. There is also an expectation to adapt and expand the SEO strategy as the company enters new geographical markets, including Southeast Asia, CIS, and Africa. This role offers the opportunity to take ownership of the SEO function for a growing online casino operator.
Skills that matter here
- SEO: The core function of this role is to build and implement comprehensive SEO strategies for the LATAM market and beyond.
- iGaming: Experience in iGaming is crucial for understanding the specific promotion challenges and opportunities within restricted gambling niches.
- affiliate marketing: Knowledge of affiliate marketing is relevant for building link-building partnerships and understanding the broader digital ecosystem.
- Ahrefs: This tool will be used for competitor analysis, keyword research, backlink analysis, and monitoring SEO performance.
- Semrush: Semrush will be utilized for keyword research, site audits, competitor analysis, and tracking search visibility.
- Screaming Frog: This tool is essential for conducting technical SEO audits of the website and identifying areas for improvement.
Who this role suits
- A self-starter who can build and execute an SEO strategy independently.
- Someone with a strong understanding of the unique challenges and opportunities in promoting gambling and betting products.
- An individual who thrives on taking ownership and adapting strategies for new markets.
- A detail-oriented professional capable of managing content production and link-building initiatives.
From the employer
Responsibilities
- Build an SEO strategy for the LATAM market (Spanish) from scratch
- Conduct a technical audit of the website and implement changes with developers
- Formulate a semantic core for casino niches: slots, live, bonuses, payments
- Manage the production of SEO content: briefs for copywriters, editing, publishing
- Build link building: outreach, guest posts, partnerships with affiliate resources
- Monitor positions, traffic, competitor actions, and report regularly on KPIs
- Adapt strategy for new geographies as we enter markets in SEA, CIS, Africa
Requirements
- 2+ years of experience in SEO, iGaming, or affiliate
- Understanding of promotion specifics in restricted niches (gambling, betting)
- Proficient in Ahrefs / Semrush / Screaming Frog or similar tools
- Knowledge of English/Spanish (for working with content and semantics for LATAM)
- Ability to prioritize and work autonomously
Conditions
- Fully remote work format
- Opportunity to build SEO from scratch and create your own strategy
- Competitive salary (payment in $)
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, offering the flexibility to work from anywhere.
What level of experience is required for this role?
This is a middle-seniority role, requiring at least 2 years of experience in SEO, iGaming, or affiliate marketing.
What are the key skills needed for this role?
Key skills include SEO, iGaming or affiliate experience, proficiency with tools like Ahrefs, Semrush, and Screaming Frog, and knowledge of English and Spanish.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.