Retention Manager

Responsibilities

• Build retention strategy from scratch: player segmentation, lifecycle, loyalty program
• Develop and launch bonus mechanics, promotions, tournaments for different markets
• Manage VIP players directly: personal offers, feedback, retention
• Set up CRM communications (email, push) by segments and triggers
• Analyze churn, LTV, DAU/MAU and promptly suggest improvement measures
• Test hypotheses with the team and scale successful mechanics
• Participate in shaping product and marketing strategy

Requirements

• Experience in retention / CRM in iGaming for at least 2 years
• Understanding of player lifecycle, retention psychology, and bonus economics
• Experience with CRM platforms
• Ability to work with data: segmentation in Excel/SQL at a basic analyst level
• English / Spanish
• Willingness to build processes from scratch without ready-made instructions and a large team

Conditions

• Fully remote work format
• Opportunity to build the direction from scratch and influence product strategy
• Competitive salary (payment in $)
• Growth with the product: potential to lead the Retention department