Media Buyer (In-App)
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Role in brief
This role is for a Media Buyer with an iGaming advertiser, focusing on in-app campaign management and optimization. Candidates with at least one year of iGaming media buying experience and a strong grasp of mobile attribution should apply.
About the role
This Media Buyer position involves launching and managing in-app advertising campaigns for an international iGaming advertiser. The role requires working with various networks like Moloco and Mintegral, handling trackers, and managing a substantial volume of campaigns. The advertiser operates its own products and is developing an adtech platform, providing a dynamic environment for media buying.
A key aspect of this role is optimizing campaign performance. The Media Buyer will be responsible for testing new funnels and approaches, setting tasks for designers to ensure creative quality, and ultimately optimizing Cost Per Acquisition (CPA) while increasing conversion rates. This involves a deep understanding of mobile attribution and data analytics to drive effective campaign strategies.
Success in this role means consistently scaling traffic and improving campaign efficiency. The company emphasizes continuous development, implementing new tools and sources, so the ideal candidate will be adaptable and eager to learn. The Media Buyer will collaborate with an in-house team of designers, layout designers, and developers to execute and refine advertising initiatives.
Skills that matter here
- iGaming/Gambling experience: This is mandatory for understanding the specific market dynamics and regulatory landscape of online betting and gaming.
- In-App networks (Moloco, Mintegral, etc.): The role requires direct experience launching and managing campaigns on these specific mobile advertising platforms.
- trackers: The Media Buyer will use tracking tools to gather links and monitor campaign performance across a large portfolio.
- mobile attribution: Understanding how mobile installs and conversions are attributed is crucial for accurate campaign optimization.
- data analytics: The role involves analyzing campaign data to test hypotheses, identify trends, and make informed optimization decisions.
Who this role suits
- A candidate with a proven track record of managing and scaling iGaming campaigns in mobile app environments.
- Someone who is analytical and data-driven, capable of interpreting performance metrics to optimize CPA and conversion rates.
- An individual who thrives in a remote, international setting and can communicate effectively with global partners and colleagues.
- A professional eager to embrace new adtech tools and sources to stay competitive in the fast-evolving mobile advertising landscape.
From the employer
- Launch and manage campaigns in In-App networks (Moloco, Mintegral, etc.)
- Work with trackers, gather links, manage a large pool of campaigns
- Set tasks for designers and control the quality of creatives
- Test hypotheses, new funnels, and approaches
- Optimize CPA and increase the number of conversions
- At least 1 year of experience specifically in iGaming/Gambling (mandatory!)
- Understanding of mobile attribution and data analytics
- English language proficiency for confident communication with partners and colleagues
- Willingness to develop: we constantly implement new tools and sources
- Salary in EUR
- Fully remote from anywhere in the world
- Real growth prospects
- Own team of designers, layout designers, and developers
- All infrastructure for comfortable work and testing
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, open to candidates located anywhere in the world.
What level of seniority is expected for this role?
This is a middle-seniority position.
What specific experience is required?
Candidates must have at least one year of experience specifically in iGaming or Gambling, along with an understanding of mobile attribution and data analytics.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.