Media Buyer FB
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Role in brief
DEM Team is seeking a remote Media Buyer with at least six months of Facebook gambling campaign experience. This role focuses on launching, scaling, and optimizing Facebook ad campaigns for iGaming offers, with a strong emphasis on achieving CPA, ROI, and ROAS targets.
About the role
This Media Buyer position is centered on managing Facebook advertising campaigns specifically within the iGaming sector. The core responsibility involves launching new campaigns, scaling successful ones, and continuously optimizing performance against key metrics like Cost Per Acquisition (CPA), Return on Investment (ROI), and Return on Ad Spend (ROAS). The role demands a proactive approach to testing new strategies, geographic targets, creative content, and offers to identify and scale profitable advertising links.
The work involves a strong analytical component, requiring the candidate to maintain analytics and reporting, propose new hypotheses, and quickly test their effectiveness. Collaboration with designers is also a key aspect, as the Media Buyer will provide briefs for specific GEOs and campaign approaches. Experience with various ad technologies, including Progressive Web Apps (PWA), one-link solutions, and webview, is essential for success in this role.
Success in this position is defined by the ability to consistently generate significant traffic volumes and improve the profitability of advertising efforts. The company provides technical specialists, designers, agency accounts, trackers, and other consumables to support the Media Buyer's work. There is also a clear path for growth, with opportunities to advance to a Team Lead role and build out a dedicated team.
The salary for this role ranges from $1,000 to $7,000+ per month.
Skills that matter here
- Gambling FB: This role requires experience specifically with Facebook advertising campaigns within the iGaming industry.
- CPA / ROI / ROAS: The Media Buyer will analyze and optimize campaigns based on these performance metrics.
- PWA / onelink / webview: Experience with these specific types of advertising technologies is necessary for campaign execution.
- anti-detects, trackers, and spy services: The candidate must be proficient in using these tools for campaign management and analysis.
- analytics and reporting: The role involves maintaining detailed analytics and providing regular reports on campaign performance.
Who this role suits
- A systematic and initiative-driven individual who thrives in an independent work environment.
- Someone with a proven track record of managing significant monthly ad spend ($30k–100k+) on Facebook.
- A candidate who can demonstrate relevant case studies of successful iGaming campaigns from recent months.
- An individual focused on continuous improvement, always seeking to enhance traffic quality and profitability.
From the employer
- Launch and scale FB campaigns in Gambling.
- Analyze and optimize links for CPA / ROI / ROAS.
- Test new approaches, GEOs, creatives, and offers.
- Find working links and scale profitable ones.
- Provide briefs to designers for specific GEOs and approaches.
- Work with PWA / onelink / webview.
- Maintain analytics and reporting.
- Propose hypotheses and quickly test them.
- Experience in Gambling FB for at least 6 months.
- Experience with PWA / iOS / Android.
- Spend from $30k–100k+ per month.
- Ability to work with anti-detects, trackers, and spy services.
- Understanding how to improve traffic quality and profitability.
- Availability of relevant cases from recent months.
- Systematic, initiative, and independent.
➔ Technical specialists
➔ Designers
➔ Agency accounts
➔ Trackers and consumables
- Minimum bureaucracy.
- Opportunity to quickly grow to Team Lead and build your own team.
- Access to strong expertise and partner teams.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position with a flexible schedule.
What is the required seniority level for this position?
This role is for a middle-level professional.
What core skills are required for this Media Buyer role?
Candidates need at least six months of experience in Facebook gambling campaigns, proficiency with PWA/iOS/Android, and experience managing monthly ad spends of $30k–100k+.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.