Media Buyer (Facebook/Gambling)
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Role in brief
RDT Traffic, a gambling vertical traffic acquisition team, seeks a remote or Tbilisi-based Media Buyer with Facebook Ads experience. This role focuses on launching, optimizing, and scaling campaigns, developing creative strategies, and performing data-driven analysis to drive results.
About the role
This Media Buyer position at RDT Traffic is centered on managing Facebook advertising campaigns for the gambling sector. The role encompasses the full lifecycle of ad campaigns, from initial launch through to ongoing optimization and scaling. Candidates will be responsible for developing and testing creative strategies, implementing unique approaches, and conducting A/B tests to refine performance.
A core aspect of the role involves in-depth statistical analysis to ensure campaigns meet key performance indicators. The Media Buyer will analyze metrics such as ROAS, ROI, and CPL to make informed decisions and optimize campaign effectiveness. This requires a strong ability to work with numerical data and translate insights into actionable adjustments.
Success in this role hinges on a proactive approach to advertising, including suggesting new ideas and launching hypotheses to improve campaign outcomes. The company emphasizes working with substantial budgets, providing ample scope for effective media buying. The team environment is described as supportive, with opportunities for skill enhancement through shared expertise and conference participation.
Skills that matter here
- Facebook Ads: This role requires hands-on experience running, optimizing, and scaling advertising campaigns specifically within the Facebook Ads platform for the gambling vertical.
- A/B testing: The Media Buyer will use A/B testing to refine creative strategies and optimize campaign performance effectively.
- ROAS: Analyzing Return on Ad Spend (ROAS) is a key responsibility for optimizing campaign profitability.
- ROI: The role involves analyzing Return on Investment (ROI) to ensure efficient budget allocation and campaign success.
- CPL: Cost Per Lead (CPL) analysis is a critical metric for optimizing acquisition campaigns within the gambling vertical.
Who this role suits
- A person with at least one year of Facebook advertising experience in the gambling industry, understanding its unique regulatory and audience nuances.
- Someone who enjoys dynamic challenges and is driven by achieving measurable results from advertising efforts.
- An individual who is proactive in generating new ideas and hypotheses for campaign improvement, rather than simply executing instructions.
- A candidate who is comfortable working with complex data and making strategic decisions based on statistical analysis.
From the employer
- Run advertising campaigns in FB Ads from start to finish: launch, optimize, scale;
- Develop creative strategies, build your approach, implement your unique touch, and test them through A/B testing;
- Analyze your statistics and optimize correctly: ROAS, ROI, CPL.
- At least 1 year of experience working with Facebook in Gambling, understanding its nuances, and being able to build and optimize funnels;
- Proactive in suggesting ideas and launching hypotheses;
- Ability to work with numbers and make data-driven decisions;
- Enjoy dynamic challenges and achieving real results.
- Work format: Offline (Office in Tbilisi) / Remote from anywhere in the world;
- Large budgets — no limits on effectiveness;
- Strong team ready to share expertise and support;
- Salary + bonuses that grow with your results;
- Participation in conferences — and the opportunity to enhance your skills further.
Questions about this role
What is the company's remote work policy?
This position offers flexibility for remote work from anywhere in the world, or the option to work from the company's office in Tbilisi.
What level of seniority is this role?
This is a middle-seniority position.
What are the key skills required for this role?
Key requirements include at least one year of Facebook advertising experience in the gambling sector, an understanding of funnels, proactive idea generation, and data-driven decision-making.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.