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Role in brief
UBT, a media company with its own tech infrastructure, seeks a Media Buyer to launch and scale organic traffic campaigns across TikTok, Reels, Shorts, Facebook, and Threads. This role is for a data-driven individual with a deep understanding of social media algorithms and a track record of testing and optimizing content for performance.
About the role
This Media Buyer role focuses on generating organic traffic across major social media platforms, including TikTok, Reels, Shorts, Facebook, and Threads. The core responsibility involves launching campaigns, continuously identifying and scaling successful content strategies, and making data-driven decisions to optimize performance. The position requires a proactive approach to testing numerous hypotheses and quickly discontinuing underperforming ones.
The successful candidate will analyze platform algorithms, competitor activities, and content trends to inform their strategy. Collaboration with an internal content team is expected, though the Media Buyer will also be involved in initial content creation. A key aspect of the role is maintaining clear reporting on test results, ensuring transparency and accountability for all traffic generation efforts.
UBT provides extensive resources for this role, including a large volume of social media accounts, a robust technical infrastructure, and dedicated analytics tools. The company emphasizes minimal bureaucracy and rapid decision-making, offering an environment where an analytical mindset and a drive for growth are valued. There is also an opportunity for the right candidate to potentially lead a team within UBT's social media direction.
Skills that matter here
- TikTok: This role will launch traffic campaigns and analyze algorithms on TikTok to generate organic reach.
- Reels: The Media Buyer will be responsible for launching and optimizing organic traffic through Instagram Reels.
- Shorts: Generating organic traffic and understanding algorithms on YouTube Shorts is a core part of this position.
- Facebook: This role involves launching and scaling organic traffic campaigns on the Facebook platform.
- Threads: The Media Buyer will manage organic traffic generation and analyze performance on Threads.
Who this role suits
- A self-starter who thrives on testing numerous hypotheses and quickly adapting strategies based on data.
- Someone with a deep analytical mindset, always seeking growth points and understanding platform mechanics.
- An individual who values autonomy and can make quick decisions in a fast-paced environment.
- A candidate who enjoys both strategic planning and hands-on content involvement, especially in the initial stages.
From the employer
- Launch traffic through TikTok, Reels, Shorts, Facebook, Threads
- Constantly search for and scale successful working combinations and mechanics
- Conduct numerous tests and make quick decisions based on data
- Analyze platform algorithms, content, and competitors
- Work with the content team (initially create part of the content independently)
- Maintain clear reporting on test results.
- Real experience in organic traffic generation on social media
- Deep understanding of TikTok, Reels, and Shorts algorithms
- Habit of testing dozens of hypotheses and quickly disabling non-working ones
- Analytical mindset and data-driven, independently seeking growth points
- Experience in the iGaming/Gambling vertical is a plus.
- Remote/full-time
- Unlimited resources: a sea of accounts, ready-made technical infrastructure, links, and analytics
- In-house development: assistance in automating routine tasks
- Minimal bureaucracy and fast decision-making
- Opportunity to lead a separate UBT direction team
- Social package: vacation, sick leave, and bonuses.
Questions about this role
What is the remote work policy for this role?
This position is fully remote and full-time.
What level of experience is required for this position?
The role requires real experience in organic traffic generation on social media, with a deep understanding of platform algorithms and a habit of testing hypotheses.
How do I apply for this role?
The job posting does not specify an application method, but typically you would apply through the company's website or a designated job portal.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
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