Lead Marketing Analyst
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Role in brief
Social Discovery Group seeks a Lead Marketing Analyst to build analytical frameworks and drive data-driven marketing decisions. This role involves A/B testing, performance analysis, and developing forecasting models. Candidates with strong marketing analytics experience and advanced SQL skills should apply.
About the role
This Lead Marketing Analyst role focuses on establishing robust analytical frameworks to guide marketing strategies. The position involves evaluating various marketing initiatives and experiments, ensuring that decisions are grounded in solid data. A key responsibility is to drive A/B testing processes and analyze marketing performance comprehensively, providing insights that directly impact campaign effectiveness and return on investment.
The analyst will be instrumental in developing sophisticated models for forecasting, attribution, and customer lifetime value (LTV). This involves not just building the models but also continuously refining them to improve accuracy and predictive power. A significant part of the role is dedicated to enhancing marketing measurement through automation and the creation of scalable analytics solutions, ensuring that data insights are accessible and actionable across the marketing team.
Success in this position means transforming raw data into strategic recommendations that optimize marketing spend and improve customer engagement. It requires a blend of technical analytical skills and a strong business mindset to translate complex data into clear, actionable strategies. The ideal candidate will foster a culture of data-driven decision-making within the marketing department, contributing to the company's growth through effective measurement and optimization.
Skills that matter here
- SQL: Advanced SQL skills are essential for querying and manipulating large datasets to extract marketing insights.
- statistical analysis: Solid statistical knowledge is required for accurate data interpretation and validating experiment results.
- A/B testing: Hands-on experience with A/B testing and experiment design is crucial for evaluating marketing initiatives.
- BI tools: Experience with BI tools is beneficial for visualizing data and creating dashboards for marketing performance.
- Python: Experience with Python is a plus for developing advanced analytics, automation, and modeling.
- R: Experience with R is a plus for statistical computing, data analysis, and building predictive models.
Who this role suits
- A person who thrives on translating complex data into clear, actionable marketing strategies.
- Someone with a strong background in marketing or product analytics, comfortable with both technical execution and strategic thinking.
- An individual who enjoys building and refining analytical frameworks and models to improve business outcomes.
- A professional who values continuous improvement in data measurement and automation for marketing efficiency.
From the employer
🔹What you'll do:
- Build frameworks to evaluate marketing initiatives and experiments.
- Drive A/B testing and marketing performance analysis.
- Develop forecasting, attribution, and LTV models.
- Improve marketing measurement through automation and scalable analytics.
🔹What we're looking for:
- Strong experience in Marketing/Product Analytics.
- Advanced SQL and solid statistical knowledge.
- Hands-on experience with A/B testing and experiment design.
- Experience with BI tools and Python/R is a plus.
- Strong analytical thinking and business mindset.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position, allowing candidates to work from any location.
What level of seniority is this position?
This is a lead-level role, indicating a need for significant experience and the ability to guide analytical efforts.
What are the key technical skills required for this role?
Key technical skills include advanced SQL and solid statistical knowledge, with experience in A/B testing and experiment design. Experience with BI tools, Python, or R is also beneficial.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.