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Role in brief
SOFTSWISS is seeking a Senior Lead Generation Manager for Africa to enhance the pipeline of potential operators and partners in the iGaming sector. Candidates with 1-2 years of relevant experience and strong research skills should consider applying.
About the role
In this role, you will focus on identifying and engaging prospective operators and partners in the African iGaming market. Your efforts will support the Business Development team in driving growth and expanding SOFTSWISS's presence across the region.
You will be responsible for maintaining accurate records in the CRM, conducting outreach, and contributing market insights to the overall strategy. Collaboration with Business Development Managers will be crucial as you help set up meetings and monitor industry developments.
Who this role suits
- A candidate with 1-2 years of experience in lead generation or business development, ideally in iGaming or a B2B tech environment.
- Someone who is highly organized and detail-oriented, capable of managing multiple prospect lists and outreach activities.
- A proactive communicator, comfortable with cold outreach and engaging with potential clients.
From the employer
Key responsibilities:
- Proactively identify and research potential operators and partners across African markets through market mapping, desk research, and industry intelligence tools;
- Build and manage targeted prospect lists, keeping them current as the regional market evolves;
- Conduct initial outreach (email, LinkedIn, phone) to generate interest and set up qualified meetings for Business Development Managers;
- Maintain accurate, up-to-date records in the CRM system (prospects, outreach activity, lead status, source tracking);
- Monitor African iGaming news, licensing developments, and operator activity to surface new opportunities;
- Support conference and event preparation by identifying target attendees and helping coordinate outreach before and after events;
- Contribute market intelligence and prospect insights to the broader Africa go-to-market strategy.
Required Experience:
- Minimum 1–2 years of experience in lead generation, sales development, or business development, ideally within iGaming or another B2B SaaS/tech environment;
- Strong research skills and comfort using tools such as LinkedIn Sales Navigator, CRM platforms, and industry databases;
- Excellent written and verbal communication skills; confident conducting cold outreach;
- Highly organized, with strong attention to detail in tracking and reporting pipeline activity;
- Proficiency in English (B2 or higher).
Nice to have:
- Familiarity with the African iGaming market;
- Experience with PipeDrive and HubSpot;
- Interest in progressing toward a full-cycle Business Development role over time.
Our Benefits:
- Private health insurance;
- Sports benefits;
- Comprehensive Mental Health Program;
- Free English lessons (online);
- Local language courses;
- Paid time off;
- Maternity leave support;
- Referral program rewards;
- Upskilling, internal workshops, and participation in professional conferences and corporate events.
Questions about this role
What is the remote policy?
This position is remote.
What level of experience is required?
Candidates should have a minimum of 1-2 years in lead generation, sales development, or business development.
✓ Drop your CV once, then continue to the employer's application form. Your profile stays here for every recruiter hiring on igamingjobs.