Influence Manager / Media Buyer
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
Role in brief
This role at a large iGaming company focuses on identifying and managing traffic sources, primarily through affiliate and influencer marketing. The position is fully remote, and candidates with experience in media buying and campaign optimization are encouraged to apply.
About the role
This position centers on expanding the company's reach by sourcing and integrating new traffic channels. The core work involves identifying potential affiliate partners and influencers, negotiating placements for advertising materials, and ensuring these campaigns are launched effectively. Success in this role means consistently meeting lead volume targets through strategic media buying.
A key aspect of the role involves the continuous monitoring and analysis of campaign performance. The individual will be responsible for tracking statistics, generating reports, and evaluating the effectiveness of various advertising efforts using metrics such as CPA, CPL, and ROI. This data-driven approach is critical for optimizing spend and maximizing the impact of promotional activities.
Beyond execution and analysis, this role also requires a creative and communicative approach. The manager will prepare briefs for designers to develop advertising creatives and maintain ongoing relationships with partners. The ability to find new connections and test different promotional materials is essential for growth in this fully remote position.
Skills that matter here
- pricing in influence and affiliate marketing: This skill is used to negotiate fair rates and understand market value across different geographical regions for traffic acquisition.
- CPA, CPL, ROI: These metrics are used to evaluate the financial efficiency and overall success of advertising campaigns.
- metrics: calculation, analysis, optimization: This involves interpreting performance data to refine strategies and improve campaign outcomes.
- English language proficiency at B2+: This is necessary for clear communication with international partners and for understanding industry resources.
Who this role suits
- A person who is adept at identifying and cultivating new business relationships.
- Someone who enjoys analyzing data to make informed decisions and optimize performance.
- An individual who can manage multiple campaigns and partner communications simultaneously.
- A candidate comfortable working independently in a remote setting while maintaining high accountability.
From the employer
Responsibilities
- Search and connect traffic sources (affiliate, influence, publishers)
- Place and control advertising materials
- Maintain statistics and reporting on advertising campaigns
- Achieve KPI for lead volume
- Prepare advertising creatives and assign tasks to designers
- Communicate with partners and manage accounts
Requirements
- At least 2 years of experience in a similar role
- English language proficiency at B2+
- Understanding of pricing in influence and affiliate marketing across different GEOs
- Ability to evaluate the effectiveness of advertising campaigns (CPA, CPL, ROI, etc.)
- Skills in metrics: calculation, analysis, optimization
- Ability to find new connections and test promotional materials
Conditions
- Fully remote work
- Competitive salary (discussed after the interview)
- Opportunity for company-sponsored training
- Regular trips to conferences
Questions about this role
What is the remote work policy for this role?
This is a fully remote position, but candidates must reside outside of Russia.
What level of experience is required?
Candidates should have at least 2 years of experience in a similar role, indicating a middle seniority level.
How do I apply?
The job description does not specify an application method, but salary will be discussed after the interview stage.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.