Director, Market Analytics

About the role

In this role, you will spearhead customer and player research initiatives, focusing on metrics like Net Promoter Score and customer satisfaction. Your analyses will inform strategies for market expansion, competitive positioning, and marketing performance optimization.

You will lead a high-performing Market Analytics team, fostering a culture of collaboration while establishing best practices. Collaboration with Marketing, Product, Sales, and Finance teams will be key as you translate research findings into actionable insights for executive decision-making.

The starting salary range is $140,000 to $170,000, with flexibility based on qualifications.

Skills that matter here

• Market Research: This role requires leading customer research initiatives to gather actionable insights.
• Market Analytics: You will analyze market trends and customer behavior to support strategic planning.
• Competitive Intelligence: Monitoring the competitive landscape is essential for identifying opportunities and threats.
• Statistical Tools: Advanced analytical skills using tools like Python and R are necessary for data analysis.
• Qualtrics: Experience with Qualtrics will help in designing and managing customer research programs.
• SPSS: Utilizing SPSS for statistical analysis is a critical component of this position.

Who this role suits

• A seasoned professional with over 10 years of experience in market research or analytics.
• Someone who thrives in a leadership role, capable of managing multiple high-impact initiatives.
• An effective communicator who can present complex insights to executive leadership.
• A strategic thinker with a strong understanding of marketing performance measurement.

From the employer

What You'll Do

• Lead customer and player research initiatives, including Net Promoter Score (NPS), customer satisfaction, and brand tracking programs.
• Conduct in-depth analyses of new and emerging markets, evaluating market size, growth potential, regulatory environments, and customer behavior to support expansion strategies.
• Monitor the competitive landscape, identifying industry trends, opportunities, and potential threats.
• Measure and optimize marketing return on investment (ROI) by evaluating campaign and channel performance.
• Translate research findings into executive-level presentations and strategic recommendations that influence product, marketing, and business decisions.
• Build, mentor, and lead a high-performing Market Analytics team while establishing research standards and best practices.
• Partner with Marketing, Product, Sales, and Finance to align market insights with forecasting, planning, and go-to-market strategies.
• Manage relationships with external research vendors and panel providers to ensure high-quality, cost-effective research.
• Stay current on emerging research methodologies, analytics tools, and trends within the gaming and consumer markets.

What We're Looking For

• Bachelor's degree in Market Research, Marketing, Statistics, Economics, Business, or a related field.
• 10+ years of experience in market research, market analytics, or competitive intelligence, including at least 3 years leading teams.
• Demonstrated experience designing and managing customer research programs such as NPS, satisfaction, and brand tracking studies.
• Experience conducting competitive intelligence and market opportunity assessments to support strategic planning and expansion.
• Strong understanding of marketing performance measurement, ROI analysis, and campaign attribution.
• Advanced analytical skills with experience using research and statistical tools such as Qualtrics, SPSS, Python, or R.
• Excellent communication and storytelling skills with the ability to present complex insights to executive leadership.
• Proven leadership experience with the ability to manage multiple high-impact research initiatives simultaneously.
• Experience managing external research agencies and vendor partnerships.
• Master's degree, professional market research certification, and/or gaming industry experience are considered a plus.

What We Offer

• Starting compensation range of $140,000 - $170,000 USD, with flexibility to adjust based on qualifications.
• Discretionary bonus opportunities.
• Comprehensive health, dental, and vision coverage.
• Paid time off and wellness programs.
• Tuition reimbursement.
• 401(k) with company contributions.
• Additional benefits including disability coverage and identity protection.