Creative Designer (Performance)
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Role in brief
EverSky seeks a Creative Designer to produce high-performing static and GIF advertisements for financial and gambling products, focusing on conversion and market localization.
About the role
This role involves designing static and animated GIF creatives specifically for performance marketing channels like Demand Gen and Kayzen. The core responsibility is to develop ad assets that drive high click-through rates, requiring continuous testing and iteration based on performance data. Candidates should be adept at crafting visually compelling advertisements that capture audience attention within the financial and gambling sectors.
A key aspect of the work involves adapting existing creative assets for new markets. This includes localizing content such as language, currency, and national symbols, as well as adjusting visual styles to resonate with specific regional audiences. The designer must also ensure all creatives comply with the moderation guidelines of various advertising platforms, including Google Demand Gen, UAC, Unity, and Mintegral, to ensure successful ad deployment.
Success in this position means consistently delivering creative assets that not only meet platform requirements but also demonstrate strong conversion logic. The designer will contribute directly to user acquisition efforts by producing effective advertising materials that are tailored to different markets and continuously optimized for performance.
Skills that matter here
- Figma: This tool will be used for designing and iterating on static and GIF ad creatives.
- Photoshop: Proficiency in Photoshop is required for image manipulation and creating visual elements for advertising.
- GIF creation: The role specifically requires the ability to produce animated GIF banners with visual accents for performance campaigns.
- AI tools: Experience with AI tools like Midjourney or DALL·E will be utilized for generating and enhancing creative concepts.
Who this role suits
- A designer who understands the nuances of creating advertising that drives direct response and conversion.
- Someone who enjoys adapting creative content for diverse international markets and regulatory environments.
- An individual comfortable with iterative design processes, where creatives are continuously tested and refined.
- A candidate who can balance creative vision with the technical requirements of various ad platforms.
From the employer
- Create static and GIF creatives for Demand Gen and Kayzen with continuous testing and rotation.
- Reskin for new markets: localization of language, currency, flags, and visual style.
- Adapt creatives for platform moderation (Google Demand Gen / UAC / Unity / Mintegral).
- Proficient in Figma and Photoshop.
- Ability to create GIF banners with visual accents.
- Understanding of banner composition and conversion logic.
- Familiarity with financial niche packaging.
- Experience with AI tools like Midjourney, DALL·E, Photoshop AI.
- Above-market salary.
- Fully remote, full-time.
- Subscriptions to neural networks covered.
Questions about this role
What is the remote work policy for this role?
This is a fully remote, full-time position.
What tools are essential for this role?
Proficiency in Figma and Photoshop is essential, along with the ability to create GIF banners and experience with AI tools like Midjourney or DALL·E.
How will subscriptions to neural networks be handled?
Subscriptions to neural networks used for creative work will be covered by the company.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.