Brand Manager

Brand Strategy & Positioning

• Develop and evolve brand positioning across products, markets, and target audiences
• Build clear, differentiated, and commercially strong brand narratives
• Ensure consistency of messaging, tone of voice, and visual identity across all touchpoints
• Translate business and product strategy into scalable communication frameworks
• Support brand transformation and rebranding initiatives across media channels
• Conduct competitor and market analysis to identify positioning opportunities
• Guide and strengthen brand presence across social media and external communications

Product Packaging & Commercial Communication

• Package products and solutions for Sales and BizDev teams
• Develop compelling value propositions and product messaging
• Create presentations, pitch decks, one-pagers, landing pages, and sales enablement materials
• Adapt messaging for different GEOs, audiences, and commercial needs
• Build strong narratives for Platform and Aggregation directions
• Partner closely with Product Owners to stay aligned with product updates and roadmap priorities
• Improve the commercial effectiveness of marketing and communication assets

Strategic Communications

• Coordinate and lead brand communication across PR, content, social media, campaigns, and events
• Develop communication frameworks and messaging architecture
• Support thought leadership initiatives together with PR and Content teams
• Ensure all communication activities align with commercial and lead generation goals
• Drive consistency between strategic messaging and day-to-day communications

Events & Industry Presence

• Strengthen brand visibility through industry events, exhibitions, sponsorships, and networking initiatives
• Develop exhibition concepts and event communication strategies
• Coordinate pre-event, live-event, and post-event communication flows
• Ensure a consistent brand experience across both online and offline channels
• Support speaking opportunities and industry presence initiatives

Cross-Functional Collaboration

• Work closely with Product, Sales, BizDev, Leadership, and Marketing teams
• Coordinate communication initiatives across multiple marketing functions
• Collaborate with designers, creative teams, agencies, and external partners
• Align marketing activities with business priorities and revenue goals
• Act as a strategic bridge between commercial, product, and marketing directions

Brand Performance & Market Insights

• Monitor brand perception, visibility, and positioning in the market
• Analyze campaign and communication effectiveness
• Research competitors, market trends, and audience behavior
• Provide insights and strategic recommendations for business and communication decisions

• Higher education in Marketing, Communications, Business, or related fields (Bachelor’s or Master’s degree)
• 5+ years of experience in Brand Marketing, Strategic Marketing, Product Marketing, or Communications
• Mandatory experience in B2B and iGaming industries
• Strong experience packaging B2B products and solutions for Sales and commercial teams
• Experience building brand positioning, communication frameworks, and commercial narratives
• Strong understanding of strategic communications, PR, content, events, and brand visibility initiatives
• Experience working cross-functionally with Product, Sales, BizDev, Leadership, and Marketing teams
• Ability to combine strategic thinking with hands-on execution in a fast-paced environment
• Strong storytelling, presentation, communication, and stakeholder management skills
• Fluent Russian and English level C1+ are mandatory
• Experience working with CRM systems (Pipedrive is a strong advantage; HubSpot is acceptable)
• Strong Excel / Google Sheets skills for reporting, analysis, and communication tracking
• Experience conducting competitive analysis, market research, and audience segmentation

• A chance to join a company with a strong reputation and established presence in the global iGaming industry
• Continuous professional development and accelerated career growth opportunities
• 20 paid vacation days, 5 Family Days, and 3 paid Sick Days
• Regular workshops, team activities, offsite trips, and corporate events
• English language courses provided by the company
• Access to mental health support services, including confidential sessions with professional psychologists