Brand Manager

About the role

In this role, you will be responsible for developing and evolving brand positioning across various products and markets. You will create compelling narratives and ensure consistency in messaging and visual identity, supporting brand transformation initiatives and enhancing brand visibility through strategic communications and events.

You will collaborate with multiple teams, including Product, Sales, and Marketing, to align brand strategies with business goals. Your work will involve packaging products for sales teams, developing communication frameworks, and monitoring brand performance. Success in this position will be defined by your ability to strengthen brand presence and effectively communicate value propositions.

Skills that matter here

• Brand Marketing: This role requires strong experience in brand marketing to build and evolve brand positioning.
• Strategic Communications: You will develop communication frameworks that align with commercial goals and enhance brand visibility.
• Cross-Functional Collaboration: Collaboration with various teams is essential to ensure alignment between brand and business strategies.
• Market Research: Conducting market analysis will help identify positioning opportunities and inform strategic decisions.
• Storytelling: Strong storytelling skills are necessary for creating compelling narratives that resonate with target audiences.
• CRM Systems: Experience with CRM systems will support effective communication tracking and reporting.

Who this role suits

• A professional with over 5 years of experience in B2B brand marketing, particularly in the iGaming sector.
• Someone who thrives in fast-paced environments and can balance strategic thinking with hands-on execution.
• A strong communicator with excellent storytelling and presentation skills.
• Fluent in both Russian and English, with a proactive approach to collaboration and stakeholder management.

From the employer

Brand Strategy & Positioning

• Develop and evolve brand positioning across products, markets, and target audiences
• Build clear, differentiated, and commercially strong brand narratives
• Ensure consistency of messaging, tone of voice, and visual identity across all touchpoints
• Translate business and product strategy into scalable communication frameworks
• Support brand transformation and rebranding initiatives across media channels
• Conduct competitor and market analysis to identify positioning opportunities
• Guide and strengthen brand presence across social media and external communications

Product Packaging & Commercial Communication

• Package products and solutions for Sales and BizDev teams
• Develop compelling value propositions and product messaging
• Create presentations, pitch decks, one-pagers, landing pages, and sales enablement materials
• Adapt messaging for different GEOs, audiences, and commercial needs
• Build strong narratives for Platform and Aggregation directions
• Partner closely with Product Owners to stay aligned with product updates and roadmap priorities
• Improve the commercial effectiveness of marketing and communication assets

Strategic Communications

• Coordinate and lead brand communication across PR, content, social media, campaigns, and events
• Develop communication frameworks and messaging architecture
• Support thought leadership initiatives together with PR and Content teams
• Ensure all communication activities align with commercial and lead generation goals
• Drive consistency between strategic messaging and day-to-day communications

Events & Industry Presence

• Strengthen brand visibility through industry events, exhibitions, sponsorships, and networking initiatives
• Develop exhibition concepts and event communication strategies
• Coordinate pre-event, live-event, and post-event communication flows
• Ensure a consistent brand experience across both online and offline channels
• Support speaking opportunities and industry presence initiatives

Cross-Functional Collaboration

• Work closely with Product, Sales, BizDev, Leadership, and Marketing teams
• Coordinate communication initiatives across multiple marketing functions
• Collaborate with designers, creative teams, agencies, and external partners
• Align marketing activities with business priorities and revenue goals
• Act as a strategic bridge between commercial, product, and marketing directions

Brand Performance & Market Insights

• Monitor brand perception, visibility, and positioning in the market
• Analyze campaign and communication effectiveness
• Research competitors, market trends, and audience behavior
• Provide insights and strategic recommendations for business and communication decisions

• Higher education in Marketing, Communications, Business, or related fields (Bachelor’s or Master’s degree)
• 5+ years of experience in Brand Marketing, Strategic Marketing, Product Marketing, or Communications
• Mandatory experience in B2B and iGaming industries
• Strong experience packaging B2B products and solutions for Sales and commercial teams
• Experience building brand positioning, communication frameworks, and commercial narratives
• Strong understanding of strategic communications, PR, content, events, and brand visibility initiatives
• Experience working cross-functionally with Product, Sales, BizDev, Leadership, and Marketing teams
• Ability to combine strategic thinking with hands-on execution in a fast-paced environment
• Strong storytelling, presentation, communication, and stakeholder management skills
• Fluent Russian and English level C1+ are mandatory
• Experience working with CRM systems (Pipedrive is a strong advantage; HubSpot is acceptable)
• Strong Excel / Google Sheets skills for reporting, analysis, and communication tracking
• Experience conducting competitive analysis, market research, and audience segmentation

• A chance to join a company with a strong reputation and established presence in the global iGaming industry
• Continuous professional development and accelerated career growth opportunities
• 20 paid vacation days, 5 Family Days, and 3 paid Sick Days
• Regular workshops, team activities, offsite trips, and corporate events
• English language courses provided by the company
• Access to mental health support services, including confidential sessions with professional psychologists