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Role in brief
IGAPPS seeks an ASA Specialist to manage and scale Apple Search Ads campaigns for iOS applications. This role focuses on optimizing advertising spend and performance metrics. Candidates with a background in iGaming or betting are preferred.
About the role
This role involves the full lifecycle of Apple Search Ads campaigns, from initial launch to ongoing management and scaling. The ASA Specialist will be responsible for creating effective campaign structures, continuously refining search query targeting, and expanding the semantic reach of advertisements. The core objective is to drive user acquisition for iOS applications with subscription models.
A key aspect of this position is the deep analysis of campaign performance. The specialist will monitor critical metrics such as CPI, CPA, ROAS, ROI, LTV, and CAC to ensure advertising efficiency. The goal is to identify successful campaigns and scale them effectively without compromising performance, contributing directly to the growth and profitability of the applications.
Working within a remote setup, the specialist will have the opportunity to influence processes within an active and evolving direction. Success in this role means consistently improving campaign efficiency, optimizing spend, and demonstrating a clear understanding of how advertising efforts contribute to the overall business objectives and user retention for the company's iOS applications.
Skills that matter here
- Apple Search Ads: This role requires at least two years of direct experience managing and scaling advertising campaigns within the Apple Search Ads platform.
- CPI, CPA, ROAS, ROI, LTV, CAC: The specialist must monitor and understand these key performance indicators to analyze campaign effectiveness and make data-driven decisions.
- Gambling / Betting / iGaming: Experience in the iGaming or betting sector is considered a significant advantage for this position, indicating familiarity with the target audience and market dynamics.
- large advertising budgets: The role involves managing substantial advertising budgets, requiring a strategic approach to spending and optimization.
- Retention: Understanding retention metrics is important for evaluating the long-term value of acquired users and optimizing campaign strategies.
Who this role suits
- A self-starter who thrives in independently managing advertising campaigns from conception to optimization.
- Someone with a strong analytical mindset, adept at interpreting performance metrics to drive strategic decisions.
- An individual who can effectively scale successful campaigns while maintaining efficiency and optimizing large budgets.
- A professional who understands the unique user acquisition challenges and opportunities within the iGaming or subscription app space.
From the employer
- Launch, manage, and scale advertising campaigns in Apple Search Ads.
- Develop effective campaign structures.
- Analyze search queries and regularly expand semantics.
- Monitor key metrics: CPI, CPA, ROAS, ROI, LTV, CAC.
- Scale successful campaigns without losing efficiency.
- Experience in Gambling / Betting / iGaming is a big plus.
- At least 2 years of experience with Apple Search Ads.
- Practical experience in independently managing advertising campaigns.
- Experience with large advertising budgets.
- Understanding of key performance metrics: CPI, CPA, ROAS, ROI, LTV, Retention.
- Fully remote work.
- Opportunity for both full-time and part-time cooperation.
- Competitive salary, negotiable after the interview.
- Paid vacation.
- Work with an active direction and the ability to influence processes.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, offering flexibility for both full-time and part-time cooperation.
Is prior iGaming experience required?
Experience in the Gambling, Betting, or iGaming industry is not strictly required but is considered a significant advantage for candidates.
How can I apply for this role?
The job description does not specify an application method, but interested candidates should inquire about the competitive salary which is negotiable after an interview.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.