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Role in brief
Welvura, an iGaming operator, seeks an Affiliate Manager to identify, onboard, and manage affiliate partners, focusing on the CIS region. This role involves negotiating deals, monitoring traffic quality, and optimizing player acquisition through various models. Candidates with experience in iGaming affiliate management and a strong understanding of performance metrics should apply.
About the role
This Affiliate Manager role at Welvura focuses on growing the company's player base by establishing and nurturing relationships with affiliate partners. The work involves outreach to Telegram channels, influencers, webmasters, and arbitrageurs, primarily in the CIS region. The manager will negotiate placement terms using CPA, RevShare, Hybrid, or fixed payment models, ensuring partners receive necessary promotional materials and support.
A key aspect of this position is the continuous monitoring and analysis of affiliate performance. The manager will track metrics like registrations, first-time depositors (FTD), deposits, and overall profitability to assess partner effectiveness. This includes collaborating with internal Risk/Fraud teams to address issues like multi-accounts or bonus hunting, and making data-driven decisions to scale successful partnerships or terminate underperforming ones.
Success in this role means not just increasing player volume, but also ensuring the quality of traffic. The Affiliate Manager will be responsible for controlling placement accuracy, deadlines, and ultimately the profitability of acquired players. This involves maintaining a detailed partner database, reconciling statistics, and proactively seeking out new, high-potential partners to expand Welvura's reach.
Skills that matter here
- CPA: The role requires negotiating and managing affiliate deals based on cost-per-acquisition models.
- RevShare: The manager will work with revenue share agreements, understanding their implications for partner compensation and company profitability.
- FTD: Analyzing first-time depositor metrics is crucial for evaluating the quality and effectiveness of affiliate traffic.
- GGR: Understanding Gross Gaming Revenue helps in assessing the overall value and profitability generated by affiliate partners.
- NGR: Net Gaming Revenue is a key metric for evaluating the true profitability of players acquired through affiliate channels.
- negotiate: A core responsibility is negotiating terms and conditions for placements and collaborations with various affiliate partners.
Who this role suits
- Someone who thrives on building and maintaining professional relationships, especially within the affiliate marketing space.
- A detail-oriented individual capable of tracking multiple agreements and analyzing performance data to make informed decisions.
- A proactive self-starter who can identify new opportunities for growth and develop affiliate programs from the ground up.
- An individual with a strong understanding of iGaming specific performance metrics and traffic quality nuances.
From the employer
Responsibilities:
- Work with Telegram channels, chats, influencers, webmasters, and arbitrageurs.
- Work with CPA / RevShare / Hybrid / fixed payment models for placements.
- Negotiate placements and collaboration terms.
- Provide partners with links, promo codes, and promotional materials.
- Control placements: posts, pins, links, promo codes, and deadlines.
- Maintain a partner database and record agreements.
- Analyze partner effectiveness based on registrations, FTD, deposits, and profitability.
- Interact with Risk/Fraud regarding fraud, multi-accounts, and bonus hunting.
- Prepare proposals for scaling effective sources.
- Disconnect or limit partners with low-quality traffic.
- Participate in statistics reconciliation with partners.
- Search for and connect partners in the CIS region.
- Control traffic quality.
Requirements:
- Experience in Affiliate/iGaming/Betting.
- Understanding of CPA, RevShare, Hybrid, FTD, GGR, NGR.
- Experience in finding and managing partners.
- Understanding of CIS traffic.
- Ability to negotiate and agree on placements.
- Ability to analyze not only the number of registrations but also the quality of players.
- Responsibility and ability to record agreements.
Conditions:
- Remote work format.
- Work in a developing project.
- Quick agreement on terms and placements.
- Opportunity to develop the affiliate direction from scratch.
- Payment is discussed individually: fixed, bonus, or combined model.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position.
What level of experience is required for this role?
The role requires prior experience in Affiliate, iGaming, or Betting, with an understanding of performance marketing models and partner management.
How will compensation be determined?
Payment terms will be discussed individually and can be structured as fixed, bonus-based, or a combined model.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.