Lead Product Designer, Growth

About the role

This Lead Product Designer role at Magic Eden focuses on the Dicey platform, a new crypto-native casino and sportsbook. The core responsibility involves owning the entire growth funnel, from initial user signup and deposit through onboarding, rewards, and re-engagement strategies. This includes designing features like tiers, challenges, and lifecycle management, with an emphasis on driving player engagement and retention.

The position demands a designer who thinks beyond static screens, focusing on behavioral psychology to understand and influence player actions. A key aspect is designing for experimentation, meaning creating variations for A/B testing, collaborating with data science to analyze results, and being prepared to iterate or discard designs based on performance metrics. The goal is to build long-term player trust through fair and engaging reward mechanics.

Success in this role means not only delivering high-quality UI and user experiences but also actively shaping the product roadmap and strategy. The Lead Product Designer will work closely with engineering, product, data science, and business development teams, contributing to the overall direction of Dicey. The ability to rapidly prototype using AI tools to facilitate quick decision-making is also critical.

Skills that matter here

• Figma: This role requires mastery of Figma for creating modern, polished UI designs and contributing to the design system.
• AI prototyping: The designer will use AI tools to quickly create clickable prototypes, accelerating the design and decision-making process.
• UI design: Exceptional UI design skills are essential to produce distinctive and high-quality visual interfaces for the platform.
• behavioral psychology: Understanding behavioral psychology, including reward schedules and loss aversion, is crucial for designing features that influence player behavior and engagement.

Who this role suits

• A designer with a proven track record of moving key metrics like activation, conversion, or retention in a hyper-growth startup environment.
• Someone with a genuine passion for iGaming, whether casino, sportsbook, or poker, who can articulate opinions on product strengths and weaknesses.
• An individual who is comfortable with high autonomy and ambiguity, possessing a builder's temperament and a low ego.
• A designer who is adept at using AI in their workflow and has a strong grasp of crypto and Web3 mechanics.

From the employer

What You'll Do

• Own the growth surfaces end-to-end. Signup, deposit, onboarding, first-session experience, rewards, tiers, challenges, races, lifecycle and re-engagement, concept through shipped pixels.
• Design behavior, not screens. Frame the player problem, form a hypothesis about what will change behavior, design the intervention, then look at whether it worked.
• Design for experimentation. Build variants meant to be tested, partner with data science on readouts, and kill your own work when the numbers say so.
• Prototype with AI, fast. Get to something clickable and real in hours, so decisions are made on artifacts instead of arguments.
• Hold the line on quality and fairness. Push for reward and retention mechanics that build long-term player trust rather than extracting from players who can't afford it.
• Elevate the craft. Grow the design system, raise the bar with feedback, and mentor designers as the team scales.
• Partner across the company. Work day to day with product, engineering, data science, VIP/BD, and lifecycle, and influence roadmap and strategy, not just execution.

What You Bring

• 7+ years in product design on consumer products, with at least one stretch inside a hyper-growth startup where you can point to impact you personally drove.
• A growth track record. You've moved a real metric, activation, conversion, retention, monetization, and can walk through the hypothesis, the design, the result, and what you'd do differently.
• Genuine passion for iGaming. Casino, sportsbook, or poker, professionally or as a player. You should have opinions about which products do it well and why.
• Behavioral psychology fluency. Reward schedules, variable reinforcement, progression and status systems, framing and loss aversion, applied in real product work, not quoted from a book.
• Demonstrated AI-native building. Prototypes, tools, agents, or workflows you've built yourself. You have a view on where AI helps in the design process and where it currently falls apart.
• Exceptional craft. Modern, distinctive UI with real polish. Mastery of Figma plus whatever prototyping stack gets you to a working thing fastest.
• Crypto enthusiasm. Comfort with crypto and Web3 mechanics, and interest in what they unlock for gaming.
• A builder's temperament. High autonomy, high ambiguity tolerance, low ego, fast.
• Sharp communication. You can defend a design decision to leadership, give feedback that makes other designers better, and build consensus without watering the work down.

What You Get

• A fast-paced and collaborative environment
• Competitive compensation and equity package
• Flexible PTO
• Remote-first company