Lead Product Designer, Growth

What You'll Do

• Own the growth surfaces end-to-end. Signup, deposit, onboarding, first-session experience, rewards, tiers, challenges, races, lifecycle and re-engagement, concept through shipped pixels.
• Design behavior, not screens. Frame the player problem, form a hypothesis about what will change behavior, design the intervention, then look at whether it worked.
• Design for experimentation. Build variants meant to be tested, partner with data science on readouts, and kill your own work when the numbers say so.
• Prototype with AI, fast. Get to something clickable and real in hours, so decisions are made on artifacts instead of arguments.
• Hold the line on quality and fairness. Push for reward and retention mechanics that build long-term player trust rather than extracting from players who can't afford it.
• Elevate the craft. Grow the design system, raise the bar with feedback, and mentor designers as the team scales.
• Partner across the company. Work day to day with product, engineering, data science, VIP/BD, and lifecycle, and influence roadmap and strategy, not just execution.

What You Bring

• 7+ years in product design on consumer products, with at least one stretch inside a hyper-growth startup where you can point to impact you personally drove.
• A growth track record. You've moved a real metric, activation, conversion, retention, monetization, and can walk through the hypothesis, the design, the result, and what you'd do differently.
• Genuine passion for iGaming. Casino, sportsbook, or poker, professionally or as a player. You should have opinions about which products do it well and why.
• Behavioral psychology fluency. Reward schedules, variable reinforcement, progression and status systems, framing and loss aversion, applied in real product work, not quoted from a book.
• Demonstrated AI-native building. Prototypes, tools, agents, or workflows you've built yourself. You have a view on where AI helps in the design process and where it currently falls apart.
• Exceptional craft. Modern, distinctive UI with real polish. Mastery of Figma plus whatever prototyping stack gets you to a working thing fastest.
• Crypto enthusiasm. Comfort with crypto and Web3 mechanics, and interest in what they unlock for gaming.
• A builder's temperament. High autonomy, high ambiguity tolerance, low ego, fast.
• Sharp communication. You can defend a design decision to leadership, give feedback that makes other designers better, and build consensus without watering the work down.

What You Get

• A fast-paced and collaborative environment
• Competitive compensation and equity package
• Flexible PTO
• Remote-first company